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what we made?
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They assigned the group’s design company, Panétude, to analyze the maison’s historic character. The Holders then hired Pierre Hermé as consultant.
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why we are the best?
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Back then, he was a business student at Paris-Dauphine. Every Saturday, he says, the Holder family lunched together at 16, rue Royale. At the time, he says, “The macarons came in just four flavors. The whole place was classic but out of touch; it had no visual identity.”
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What are our plans?
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The rise and rise of Ladurée’s macaron is a triumph of marketing. At its heart is the Holder family, whose bakeries are spearheaded by the ubiquitous Paul. Their eldest son, David Holder, is Ladurée’s president. He and his father bought the company back in 1993—nursing sophisticated plans for the brand. David dates his passion for Ladurée to the late 1980s.
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how much it cost?
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Groupe Holder took on that task in spectacular fashion. As with Paul, they were respectful of the Ladurée heritage. In fact, it became tool.
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